Security10 May 2026
Aarti Samani on deepfakes, AI fraud and digital trust
Aarti Samani
Founder and AI fraud specialist, Shreem Growth Partners
London, England, United Kingdom
The video plays from YouTube when you press play.
What we talked about
Aarti explains how cloned voices and generated video can exploit the trust people place in familiar faces and voices. She demonstrates a live face change during the conversation and discusses how businesses can question unusual requests and check digital identities. She also shares how she reviews AI tools’ privacy policies, data treatment and settings before deciding whether to use them.
Key takeaways
- 01A familiar face or voice does not establish a digital identity.
- 02Question requests that arrive without context or prior discussion.
- 03Look for supporting evidence beyond a live video call.
- 04Review an AI tool’s privacy policy, data treatment and settings.
- 05Choose tools and subscription tiers according to your data and risk.
“you have to treat every digital interaction with caution and curiosity.”
About Aarti
Aarti Samani is the founder of Shreem Growth Partners, which specialises in deepfake fraud prevention. Her technology career spans investment banking, AI companies and face biometric verification.
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