Retail1 Jun 2026
Vivek Sharma on using AI as a co-founder
Vivek Sharma
Founder and technology professional, Veechi Ved
The video plays from YouTube when you press play.
What we talked about
Vivek shares how AI helped him bring his fashion brand from idea to execution. He and Ravi discuss customer personas, brand positioning, marketing analysis and how to choose between ChatGPT, Claude and Perplexity. Vivek explains his prompting framework of persona, context, tone and outcome, and they try a live AI music experiment inspired by the Krishna–Arjun conversation.
They also discuss why founders still need domain knowledge and real market validation.
Key takeaways
- 01Use AI to shorten the path from an idea to execution.
- 02Treat AI-generated customer personas as a testing aid, then seek market validation.
- 03Give prompts a persona, context, tone and intended outcome.
- 04Ask AI to ask you questions when your brief needs more detail.
- 05Keep domain knowledge and judgement in charge of the result.
About Vivek
Vivek Sharma is the founder of Veechi Ved, a fashion brand inspired by Sanskrit and Indian wisdom. He worked in technology for around 15 years before making the move into entrepreneurship.
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